Public Relations Executive

How do you ensure a successful campaign in a different language?

What is a spin?

How does a public relations manager use a spin effectively?

When and how should a spin be used?

Who is a spin doctor?

What is a Flack in public relation terms?

What is a desk visit?

Explain the principle and uses of astrourfing?

How is a talk show useful for public relations?

What are the advantages of blogs in public relations and promotion?

What are the disadvantages of blogs?

How does the public relations industry benefit from the internet?

What are the most beneficial types of media in terms of reachability?

What is a pseudoevent and how is it useful for promotions?

Give an example of a famous pseudoevent?

What is a photo op?

Define hyperreality?

What are the aspects for a publicity stunt to be successful?

How do you deliver a message in a publicity stunt?

What is a sound bite?

What are buzzwords?

Explain green PR?

Define greenwash?

What is a survey? What are its uses?

How are the results of a survey published?

What is the role of advertisements in public relations?

What are the disadvantages of an advertisement?

What is a Q score? What are the forms of Q score?

How is television Q score calculated?

What is cost per conversion?

What is view-through rate?

How do you calculate view-through rate?

What is organization-public relationship?

Define control mutuality?

Define Favor and Face?

What do you mean by Public Relations?

What is the purpose of a Public Relations person?

What are the qualities expected in a PR person?

How is PR different from advertising?

What are the various activities done for PR?

What is interactive PR? What are the various elements comprising interactive PR?

What is the basis for selecting a PR consultant?

What are the reasons for exhibiting at trade shows?